Hey! Chips Launches Singapore’s First Clean-Label Fruit Bites: A Snack Revolution

Hey! Chips, Singapore’s leading clean snack brand, has launched Hey! Fruit Bites—a game-changing snack made with freshly fermented yogurt and real fruit. This freeze-dried treat is a first-of-its-kind in Singapore, offering a delicious and healthy alternative to ultra-processed snacks.

Founded by Emily and Hayden, the idea for Hey! Fruit Bites stemmed from their personal experience as new parents struggling to find genuinely healthy snacks for their baby. Most baby snacks, they discovered, were laden with artificial flavorings, concentrates, and unnecessary additives.

Hey! Fruit Bites bucks this trend. With a simple ingredient list—60% fresh, in-house fermented yogurt and 40% real fruit slices—and zero added sugar, it’s a nutrient-packed powerhouse. The freeze-drying process at -30ºC preserves up to 97% of the fruit’s nutrients, resulting in a crunchy, probiotic-rich snack.

“We saw a gap in the market for something clean and enjoyable,” says Emily. “It’s a snack that’s grown with us—from baby food to our go-to office snack!”

The naturally sweet Fruit Bites are available in four mouthwatering flavors: Strawberry, Mixed Berry, Mango Banana, and Mango Passion. They’re currently sold exclusively at Cold Storage, CS Fresh supermarkets, and various online platforms across Singapore.

About Hey! Chips
Founded in 2018, Hey! Chips is an award-winning healthy snack company from Singapore. The brand is recognized for its quality snacks made with simple ingredients, free from added sugar, chemicals, and artificial flavourings. The brand has earned seven UK Great Taste Awards, judged by panels of international chefs and food critics.

About the Founders
Hey! Chips was founded by Emily and Hayden, former architect and engineer who started a snack brand fuelled by the purpose to change the way food is manufactured in the world. Passionate about outdoor living and clean eating, the couple set out to create snacks that are as simple as any food you would prepare at home.

Hey! Chips products & factory facility in Thailand is certified halal.

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