Prime Video, the popular video streaming service, has announced that the highly acclaimed Singaporean film ‘Ajoomma’ will be exclusively available on Prime Video in Singapore from April 13. Directed by He Shuming, the film is the first official Singaporean-Korean co-production and is produced by Anthony Chen, a Golden Horse and Cannes Film Festival award winner. The film follows the journey of a middle-aged woman, Bee Hwa, portrayed by Hong Huifang, who embarks on a solo trip to South Korea and meets a young tour guide and an elderly security guard, played by Kang Hyung Suk and Jung Dong-Hwan, respectively.
‘Ajoomma’ has received critical acclaim and has been selected by the Singapore Film Commission as the nation’s entry to the 95th Academy Awards in the Best International Film category. The film has also received four nominations at the 59th Golden Horse Awards and won “Best Screenplay” at the QCinema International Film Festival and the “Audience Award for Best Film” at the Red Sea International Film Festival.
Director He Shuming said, “The genesis of the film’s story was to explore the other side of the protagonist’s character, unbound by her motherly duties, and that it’s never too late to pursue your passions. I’m delighted that authentic Singaporean stories like Ajoomma will now be told to many more audiences within our borders and beyond.” Producer Anthony Chen added, “Ajoomma is a testament to the strength of Singapore storytelling and filmmaking, and I look forward to telling even more homegrown stories that will resonate everywhere.”
David Simonsen, director of Prime Video, Southeast Asia, said, “We are proud to make Ajoomma the first Singapore film that is exclusively available to Prime members in Singapore. With its heartfelt and compelling story, it has delighted film critics and audiences, and we look forward to bringing more made-by-Singapore content to Prime members. We are excited about the future of Singapore’s film and entertainment industry and are committed to supporting local filmmakers by showcasing the best of our talent and stories to a wider audience.”
‘Ajoomma’ joins Prime Video’s extensive library, which includes award-winning Southeast Asian and Korean titles and popular Amazon Originals like ‘The Lord of the Rings: The Rings of Power’ and ‘The Marvelous Mrs Maisel’. Prime members in Singapore can watch ‘Ajoomma’ anytime and anywhere on hundreds of compatible devices.
Prime Video is available in Singapore for just $2.99 per month, new customers can find out more at primevideo.com and subscribe to a free 30-day trial.
About Prime Video – Singapore
Prime Video offers customers a vast collection of TV series, movies—all available to watch on hundreds of compatible devices:
- Included with Prime Video: Watch thousands of popular movies and TV shows, award-winning Amazon Originals and other exclusives, and more. Think global Amazon Original series such as The Lord Of The Rings: The Rings Of Power, The Wheel of Time, and The Marvelous Mrs. Maisel, as well as critically acclaimed Amazon Original movies like Ron Howard’s Thirteen Lives, Coming 2 America, The Tomorrow War, and exclusive local title such as Ajoomma, Korean titles such as Island and Love In Contract, anime hits such as Jujutsu Kaisen 0, and many more. Prime Video is available in more than 240 countries and territories worldwide.
- Instant Access: Watch at home or on the go with hundreds of compatible devices. Stream from the web or use the Prime Video app on compatible smartphones, tablets, game consoles, or select smart TVs.
- Enhanced Experiences: Control how much data you use when streaming and downloading videos by choosing between Good, Better and Best visual quality settings, utilising Prime Video’s state-of-the-art video compression technology to use less data without reducing visual quality. Make the most of every viewing with High Dynamic Range (HDR) compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access powered by IMDb. Save it for later with select mobile downloads for offline viewing.
- Personalized: Customers can browse the user interface in their language and watch popular TV shows and movies with subtitles.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some products and services pioneered by Amazon. For more information, visit Amazon.com/about and follow @AmazonNews.