Canon Singapore’s #iamkyosei Campaign Celebrates Gen Z’s Creativity and Purpose
Canon Singapore has launched an inspiring new campaign, #iamkyosei, designed to connect with Gen Z by celebrating their creativity, diversity, and commitment to positive societal change. Rooted in Canon’s core philosophy of Kyosei—living and working together for the common good—this youth-focused initiative highlights the values that resonate deeply with today’s young generation.
A Campaign Built on Purpose
The #iamkyosei campaign reflects Canon’s dedication to aligning innovation with social responsibility. By embracing the principles of creativity, diversity, and purpose, Canon aims to foster authentic connections with Gen Z, a generation known for its digital fluency, demand for accountability, and passion for meaningful impact. The campaign showcases their resilience, entrepreneurial spirit, and drive to build a more inclusive and compassionate society.
Canon’s approach goes beyond products; it’s about inspiring change. As Toshiyuki (Tiger) Ishii, President and CEO of Canon Singapore, stated, “We are witnessing a fundamental shift in marketing today, where brands are defined not only by the products they sell but also by the change they inspire.” Through #iamkyosei, Canon acknowledges Gen Z’s perspectives, ensuring inclusivity and cultural authenticity in its initiatives.
Empowering Young Creatives
A key highlight of the campaign is Canon Singapore’s partnership with the Photographic Society of National University of Singapore (NUSPS) for the Montage 2025 photography event. This flagship initiative brings together young photographers for competitions, seminars, and hands-on workshops with industry experts. It provides a platform for aspiring creatives to explore their vision, showcase their work, and connect with professionals, fostering a vibrant community of visual storytellers.
Living the Kyosei Philosophy
The #iamkyosei campaign isn’t just external; it’s deeply embedded within Canon’s culture. The company has released employee-generated videos that showcase how its staff live the Kyosei philosophy through their actions and beliefs. These stories demonstrate that Kyosei is more than a brand value—it’s a lived practice that drives Canon’s community initiatives across the region.
Why #iamkyosei Matters
For a heritage brand like Canon, staying relevant means evolving with the times while staying true to its roots. The #iamkyosei campaign bridges this gap by celebrating Gen Z’s transformative spirit and aligning it with Canon’s long-standing commitment to social good. By empowering youth to express their creativity and pursue their passions, Canon is shaping a future where technology and purpose go hand in hand.
To learn more about the #iamkyosei campaign, visit sg.canon/iamkyosei.
